Category Archives: Marketing & Branding

September 3, 2017

Metaphors of Metamorphosis: Organizational Change isn’t Just about Forgetting the Old

(c) 2017 Amy Zalman

It is also about remembering. As both an avid vegetable gardener and someone professionally consumed with organizational transformation, I have reasons to be interested in caterpillars. In my garden, they are an object of complex judgement calls. Left to their own devices, they devastate parsley, dill, tomatoes, cabbage, but they also transform into striking moths …

August 31, 2017

Upcoming Webinar: Drive Organizational Change with a Powerful Narrative

If you are already know you’re interested in taking the Webinar, Using Strategic Narratives to Accelerate Organizational Change on September 12th from 1 – 2 PM EDT, you can accelerate right now and sign up at the Association for Strategic Planning HERE.  Don’t forget your 25% Discount for being a reader of this blog — use the code …

August 10, 2017

6 Ways Technology May Impact Workforce Diversity & Inclusion

When (former) Google employee James Damore was fired earlier this month after distributing a memo charging the company with intolerance towards ideological conservatives, it was made clear — if it wasn’t already–that that diversity and inclusion policies are based on collective narratives. Narratives are our justifying accounts for why we believe what we do, and they …

May 24, 2013

7 Necessary Narratives for the New Digital Age

In the future, nearly everyone will be connected to the Internet and to each other, claim Jared Cohen and Eric Schmidt in The New Digital Age. Mass connectivity will transform our relationships, our governments, our work, our bodies and the objects around us.  But even these dramatic transformations will not change the fact that we …

December 1, 2012

Intertextuality for Strategic Communication

The Power of Reference, Allusion and Quotation in Communication Two recent films, Skyfall and Anna Karenina, are made more intensely meaningful by their intentional intertextuality–their incorporation of previous iterations and interpretations of the story they are themselves telling.  Both offer insights into the ways communicators can benefit from the same kind of internal referentiality. The …

April 23, 2012

Measuring National Power

>Has the Eurozone crisis led to a loss of European Union power? Washington D.C. was even more full of diplomatic cars and dark suited men than usual this weekend, as the the World Bank and International Monetary Fund held their annual spring meetings. Historically dedicated to shoring up ‘developing’ regions, this year’s focus was on …

May 14, 2011

Strategic Narrative Definition

There is no concrete thing in the world–like a granny smith apple, or a suspension bridge–to which the term “strategic narrative” refers. Nevertheless, there are an increasing number of mentions of this abstraction out there, which means that a shared definition is beginning to form in the collective minds of different groups, so perhaps we …

May 8, 2011

How to Market an Unpopular Cause

How do you market an unpopular cause? In a world crowded with attention-worthy causes, why do some get the backing of the international community, while others languish? This good question is being asked by the recipients of this year’s Hope Fellowship, a fund established by the National Albanian American Council to strengthen the role of …